8fig Native App

Overview

8fig helps e-commerce sellers grow and scale by providing ongoing capital and analytics tools. My primary focus was designing a first-of-its-kind app enabling comprehensive supply chain management on the go.

Goal

Our data suggested that launching a native app would increase user engagement and let users take control of their supply chain and funding from anywhere. The goal was simple - Allow users to manage their supply chain on the go. 8fig already had a web application, so we needed to build parity between what users were used to on their desktops with a native app.

My Role

Designer, Researcher, Design System Manager

Timeline

This was an ongoing project as the company was building out new features.

Research

Fortunately, we already had most of the features determined for this project since we converted a web application to a mobile device. But as we progressed, other features were being added to our existing web product, so I had to work hand in hand with other designers to create parity with the native app. The research consisted of user-testing our new designs with our current user base to ensure that what we were translating made sense. Every 2-week sprint, we would get our prototypes or final designs in front of users to obtain their feedback. This helped with iterations and finding gaps in our current product.

Design

Web App

This was the current design at the time of starting this project. Everything was initially built to support a desktop experience.

Outcome

The app experienced success right out of the gates.

- User adoption was 90%
- Average time spent using the application per week was 18 minutes
- 60% of users opened the app daily

Native App

Login

Dashboard

Forecasted Revenue

Notifications

Upcoming COGS (Cost of goods sold)

Sales

Sales Trends

Lines

Plans

Remittances

Account Settings

Marketing (Concept)

Future Considerations

Since this was an ongoing project, there were many iterations we wanted to make. Some features we were working on before departing 8fig were:
- Freight management
- Social media tracking for marketing
- Better Lines management for their supply chain
- Guided change requests