Native App
Overview
8fig hired me to lead the transformation of their desktop and web application into a native mobile experience, aligning with the company’s mission to meet users where they spend the most time. I quickly stepped into a leadership role, taking full ownership of the design process. This included consolidating a fragmented design system into a cohesive framework, refactoring desktop designs for mobile, and collaborating with cross-functional teams to ensure a seamless user experience. My efforts not only resulted in a widely adopted mobile app but also improved the overall consistency and scalability of the platform.
Goal
The goal was to create a native mobile app that provided 8fig users with the same functionality and reliability as the desktop platform while optimizing for mobile-specific needs. By delivering a consistent, intuitive experience across platforms, the company aimed to increase user engagement, streamline operations, and solidify its position as a leader in supply chain management for eCommerce businesses.
My role
I lead the design efforts, transforming a desktop-first product into a mobile-first experience. I consolidated the design system to ensure scalability and consistency across platforms, refactored desktop components for mobile usability and worked closely with the product manager to prioritize features and deliver iterative updates.
Timeline
This was an ongoing project as the company was building out new features.
Research
Fortunately, we already had most of the features determined for this project since we converted a web application to a mobile device. However, as we progressed, other features were added to our existing web product, so I had to work hand in hand with different designers to create parity with the native app. The research consisted of user-testing our new designs with our current user base to ensure that what we were translating made sense. Every 2-week sprint, we would get our prototypes or final designs in front of users to obtain their feedback. This helped with iterations and finding gaps in our current product.
Design
This was the current design of the web app at the time of starting this project. Everything was initially built to support a desktop experience. Two months after the app release, user adoption was 90%, the average time spent using the application per week was 18 minutes, and ~60% of users opened the app daily.
Web App
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Native App
Future Considerations
Since this was an ongoing project, there were many iterations we wanted to make. Some features we were working on before departing 8fig were Freight management, social media tracking for marketing, better Lines management for their supply chain, and guided change requests
