Native App
Overview
8fig brought me in to lead the transformation of their desktop and web platform into a native mobile experience. The goal was to improve usability, expand reach, and streamline key workflows on mobile. I took full ownership of the product’s design direction, consolidating a fragmented design system into a cohesive framework, refactoring web flows for smaller screens, and collaborating across teams to deliver a solution that felt purposeful and native. The app saw strong adoption shortly after launch, contributing to long-term improvements in platform consistency and user engagement.
Goal
Build a mobile app that felt like a true extension of the desktop product, not just a replica. The experience needed to be intuitive, responsive to the unique constraints of mobile, and consistent with the platform’s core offering. We aimed to deepen engagement and better support users in managing their eCommerce supply chains on the go.
My role
I led design from concept to release, working closely with product and engineering. I defined mobile design principles to guide the work, refactored existing desktop designs into scalable components, and expanded the system to support mobile-specific use cases. I also facilitated feedback loops with users and stakeholders to keep the app grounded in real needs.
Timeline
This was an ongoing effort as the company continued shipping new features. The mobile app became a core surface for users, so my focus shifted from initial design and launch to iterative improvements and system evolution over time.
Research
Since the mobile app was based on the existing web product, we had a strong starting point. But mobile brought different expectations and behaviors. I collaborated with the research team to run usability tests every two weeks, incorporating feedback into the design backlog. We also ran parity checks with new features from the desktop product to keep experiences aligned.
Design
The original desktop product was built with a desktop-only mindset. I worked through every major workflow to simplify it for mobile, rethinking navigation, interactions, and layout. We prioritized speed and clarity across the experience. Two months after launch, mobile adoption was over 90%, with users spending an average of 18 minutes per week in the app. More than half of our users were opening it daily.
Web App
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Native App
Future Considerations
Before I left, we had begun work on additional features that would extend the app’s value—freight management, social tracking, improved lines, and guided change requests. Each of these represented an opportunity to support users with more proactive, mobile-first tools for managing their business.
